Lidl TVC

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Lidl wanted to hero their fresh produce and put their products centre stage, so we crafted a 20” stop motion spot to do exactly that. A tomato mountain, dancing chillis and a chorus line of veg - all the food needed to be real to demonstrate the brand’s commitment to quality, so we built custom rigging to animate it. Captured over 10 days on 2 sets and using several 100 tomatoes the spot ran for the entire year on-air and in cinema.  

Lidl TVC - Saving Can Feel Awesome

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Lidl loved the original spot so much they wanted to make a sequel but this time it needed to be bigger with more products, a disco ball and of course - a twerking peach. Only too happy to oblige we put the team back together to choreograph dance routines for the products. The result is a supercharged, all singing, all dancing stop motion spot - who knew a banana could breakdance. 

Lidl TVC - Price Comparison

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Continuing to give their products the centre stage we jumped back in and created a retail spot. We built an entire city from Lidl products and used a motion control rig to move the camera through the city scape. Lidl’s Superhero logo was added in post-production and the trollies at the end of spot were designed to be updated weekly with the latest deals.